Promotional Products Branded With Your Logo

Promotional products have been proven to be a cost-effective way for businesses to make a great impression on their customers. According to research conducted by the BPMA, promotional items have a significant impact on customers, with around 51% of the people surveyed stating that receiving promotional products would make them more likely to use that company in the future. In addition, 52% of respondents said they were more likely to recommend a company's services if they received branded merchandise.

Promotional products offer many benefits to businesses, including:

1. Better than a business card: According to a study by the British Promotional Merchandise Association (BPMA), promotional merchandise and branded freebies are more effective than business cards at helping businesses make a lasting impression on their customers.

2. Stand out among your competition: Bespoke promotional goods can help businesses differentiate themselves from their competitors. ASI's Global Ad Impressions Study found that promotional products are the most effective advertising medium when it comes to standing out and making a lasting impression.

3. High in impressions and low in budget: Promotional products are a cost-effective way to get your brand in front of potential customers. According to the Promotional Products Association International (PPAI), promotional products have the lowest cost per impression (CPI) of any form of advertising.

4. Increases leads and generates sales: Promotional products, sometimes referred to as swag 'stuff we all get', are often free promotional or marketing items which can be used as a powerful lead generation tool. According to the PPAI, 85% of recipients of promotional products do business with the advertiser, and 58% of people keep promotional products for one to four years.

5. Leaves a lasting impression: Promotional products have a longer lifespan than most forms of advertising. According to the BPMA, the average promotional product is kept for around 8 months, which means that your brand message is likely to be seen repeatedly by the recipient.

In conclusion, promotional merchandise is an effective and low-cost marketing strategy that can help businesses achieve their marketing objectives. By using promotional products, businesses can make a positive impression on customers, stand out among their competition, generate leads, increase brand awareness, and leave a lasting impression.

Why do promotional products work?

Promotional products are practical marketing giveaways branded with a company logo or slogan to promote a brand, corporate identity or event. The man considered to be the "father of promotional products" was named Jasper Meek, a newspaperman and printer from Ohio. When you take products, such as branded water bottles, and print them with a company logo or slogan to give them away, that’s a promotional product! Branded merchandise such as this improves your marketing campaign and boosts your brand’s presence. With custom promotional items, you can raise brand awareness and increase sales with the knowledge that your customers will love receiving their gifts, leading to increased loyalty.

This is a tried and tested marketing tactic; you don’t have to take our word for it. Research conducted by the British Promotional Merchandise Association has determined 81% of promotional product recipients keep their gift in regular use for two years or more. That’s two years of exposure! Anyone who sees that product in use, worn, or on a colleague’s desk will see your brand. Multiply that a hundred or a thousand times, which significantly increases your brand awareness. Don’t forget that branded items are twice as powerful as traditional forms of advertising when it comes to encouraging consumer action.

Take printed mugs for example; even the simplest action of drinking a coffee can become an asset to your marketing efforts if you use them as giveaways. Think about it: who wouldn't want their product to be associated with something so uplifting? It suggests your brand is as reliable as a hot coffee in the morning. With our UK custom merchandising solutions, you won’t just attract a current customer’s return business; you’ll make new ones too. That's why promotional products work!

How to use promotional products

Although they may be everywhere in our daily lives, we often don't realise the impact that these branded products have on our purchasing decisions and brand loyalty. Utilising promotional gifts can keep your brand at the forefront of people's minds and result in high recall rates. The possibilities for using branded products are endless, but they can be particularly effective as event merchandise at trade shows, client meetings, and as marketing giveaways.

Luxury promotional products can be excellent giveaways in a variety of situations, such as events, to win customer loyalty, to leave a lasting impression on business visitors, or to boost employee morale. Using branded products at events can help generate impressions and reinforce your brand image, making it a powerful marketing tool.

To impress clients during meetings, consider providing them with promotional merchandise. Additionally, you can strategically place promotional products around your office to create a professional workplace with a strong brand identity. By incorporating your brand's colour themes onto your desk and office promotional products, you can enhance brand recognition and build trust with your clients.

If you have a new employee joining your company, welcoming them with company merchandise can help them feel like they belong. For existing employees, corporate gifts can foster a positive work culture and show that their efforts are appreciated. Personalising items with your brand logo or company slogan can make the recognition more meaningful.

Giving away branded merchandise to potential customers can increase the chances of them becoming loyal customers. By handing out company-branded products to visitors, you can differentiate yourself from your competitors and build a relationship beyond the meeting or occasion. This can lead to repeat business and increased brand awareness.

At company events, handing out personalised products can help you stand out from your competitors and build rapport with visitors and clients. Offering totally branded products or business gifts to everyone can create a lasting impression and keep your brand at the forefront of their minds. GoPromotional offers a vast selection of products that can be printed with your company's logo including some fabulous home and living gifts and the latest in technology products.

Whether you need wholesale personalised items for an upcoming event or want to increase brand recognition, utilising promotional products can be an effective marketing strategy.